Sensitive but Strong.

Aware Sensitive laundry products use plant and mineral based formulations for a powerful clean without harsh chemicals. We embarked on a simple mission: to create a laundry product that is sensitive, but strong. This means we’ve specially formulated our products to be suitable for asthma & allergy suffers and young children, yet they’re effective cleaners that make doing the laundry a breeze.

Our Aware Sensitive range is completely free of ingredients that irritate allergy and skin conditions such as optical brighteners, fragrances, dyes and enzymes. We’re gentle on your skin, and gentle on the planet.

We use a low allergy dermatologically tested formula designed for those with sensitive skin, so there will be no traces of sensitising irritants stuck on your clothes. That’s a plant-powered promise.

Our Aware Sensitive range is completely free of ingredients that irritate allergy and skin conditions such as optical brighteners, fragrances, dyes and enzymes. We’re gentle on your skin, and gentle on the planet.

We use a low allergy dermatologically tested formula designed for those with sensitive skin, so there will be no traces of sensitising irritants stuck on your clothes. That’s a plant-powered promise.