Tempo and Techtronic Industries to re-launch Hoover MDA

Originally posted on applianceretailer.com.au

Tempo and Techtronic Industries (TTi) have signed a new distribution agreement to bring Hoover whitegoods back to the market for the Australian, New Zealand and Pacific Islands regions.

Through this partnership, Hoover major domestic appliances will include laundry, refrigeration and dishwashers, available later in the year. With over 100 years of heritage, this new agreement allows Hoover to significantly increase its footprint and become accessible to more customers.

“We are thrilled to partner with Tempo as we expand our reach into Australia,” TTi general manager, Jayson Owens said.

“This collaboration will allow us to better serve our customers and grow our brand in the Australian, New Zealand and Pacific Island territories. It will also complement what we already do with Hoover floorcare in these markets.”

Mike Eagle has been appointed national sales manager to guide the re-launch of Hoover. Eagle was most recently sales and marketing director for Dreame ANZ for the past two years. Prior to that, he was category manager at Electrolux for four years. He has also held roles with Samsung, Newell Brands and Philips.

Commenting on his appointment, Eagle said: “Hoover will be an extremely compelling solution to many consumers who know and trust the brand. It will be positioned in the value segment so will compete with many brands that consumers aren’t familiar with, aimed at providing confidence and removing hesitation for those that search for quality products.”

Tempo general manager, Nigel Dent said, “We believe to build a brand that people know and trust takes time and investment. Many brands in market don’t have either of these attributes, making it difficult for both the consumer and retailer. With Hoover, we have a brand that has been around since 1908 and one that many consumers have had great experience with. Tempo is excited about what we can do with this brand with our valued partners.”